
My friend Mike shared these clips of the Sony Bravia campaign with me. As I watched, I was glowing with pride for my industry. Not only are the ads moving, creative, and original - they also have a clear message. Imagine that.
What struck me the most, though, was the fact that Sony and the creative agency posted behind-the-scenes looks at both ads. I haven’t seen that done much, but it helped drive home the message and made me feel more connected to the brand.
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