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I’m noticing a distinct trend over the last few months in the production type of videos being created. Everyone from Ford to Motrin and even the Girl Effect campaign all have created short videos in a very similar style.
It’s an approach I happen to like, and I think its very well-suited for an online strategy:
- Short and to the point - easy to consume during the work-day.
- Compelling visual storytelling
- Built to be shared - each video gives the
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