Brazen careerist
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I’ve been thinking about my personal brand recently.
A brand represents a solution to a need. Successful brands have a unique selling proposition or an added value for the consumer.
What solution am I bringing? What need am I fulfilling? As a college student or young professional it is difficult to find answers to these questions.
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Comments
10.16.08
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10.16.08
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10.17.08
Great post Carla! If you are having trouble figuring out how to discover and/or capitalize on your passions, I strongly recommend researching Marcus Buckingham. He has a new book out called "The Truth About You", which is really phenomenal! There are also plenty of Youtube videos of him. I saw him speak at the 2008 World Business Forum and he was a truly captivating speaker.
10.14.09
Wonderful post! Very clear and informative. The BusinessWeek column you linked to also presented some insight as to why so many Gen Yers, as you pointed out, are imposing limits on themselves rather than reaching for the stars and taking a risk at failing. So many choices can be paralyzing, as can a fear of failure when you're backed not just by your own self-confidence but many others--friends, family, mentors--have put their confidence in you too.
Jack, thanks for the tip about Marcus Buckingham. I'm looking forward to looking him up.
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