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I am currently sitting at the New Marketing Summit and I just heard Timothy Young speak about Collective Creativity & Gen Y. When I first read the write up about what Timothy would be speaking about my initial reaction was “here we go” let’s put Gen Y in a box and tell those of us at this conference how to market to “them (me)”. As Young was speaking I realized that since he was
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Comments
10.15.08
Generalizations don't really bother me because here's the thing: they're generalizations. They're not the rule for everyone; but they do apply to a large number of people in our generation. I like them to a degree because I've been able to learn from them. We're all unique, but also all posess some combination of "gen y" traits at the same time.
I read a good post on this a few weeks ago: http://blog.penelopetrunk.com/2008/09/18/generalizations-about-generatio...
10.15.08
As @Nisha said.
The human mind likes to be able to "fill in the blanks" to do that we use generalizations.
All Lawyers are...
All Professors are ....
Etc.
No generalization is 100 % accurate.Yet there is enough commonality that we can use the available data to fill in those blanks.
So don't think of it as a box, think of it as a framework :-)
So in your list - we can use a generalization of "tech savvy" right?
(twitter, facebook, blogging, texting)
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