For the past few weeks I have been a part of an awesome campaign and project. Being a Social Media Consultant and running an Entertainment Marketing Firm we bring in a fair share of cool clients and off the wall projects. But this one tips the scale.

For the past few weeks I have been a part of an awesome campaign and project. Being a Social Media Consultant and running an Entertainment Marketing Firm we bring in a fair share of cool clients and off the wall projects. But this one tips the scale.

Lee Cockerell is the recently retired Disney World Exec VP of Operations. Basically that means he ran the show over at Disney, from the parks to the resorts to the people and everyone and everything in between. After saying good-bye to Mickey and company Lee set out to write a book and share the magic he helped spread and create, thus spawning his new book, Creating Magic, 10 Common Sense Leadership Strategies From A Life At Disney. Creating Magic is being released by Doubleday Publishing on October 14th at all your major book outlets and online stops.

Lee dialed me in to open the door to Gen-Y. He knew that he could tap into current leaders, CEO’s and the big shots, who read these kinds of books on the regular. Where he wanted to be different was to get Gen-Y involved in leadership now! He saw many young professionals looking to lead early in their careers at Disney and even began to see great team members jump ship to start that process elsewhere. He knew he needed to learn, adjust and be a part of this Generation.

Thus we created a site dedicated to showcasing the great leaders of Gen-Y, Creating Gen-Y Magic. We have featured nonprofit leaders, political movers and shakers, start-up mavens, authors, members of the Brazen Careerist community and people that will change the world before we know it.

Ok, enough of the background. What’s this contest all about?

It is fairly simple. All you need to do is tell us why everyone is important! Everyone you encounter can change and shape your life, and with the emergence of technology and the emphasis on networking, this is a key point in the lives of Millennials.

To play:

1. Voluntarily download the 3rd chapter from Creating Magic, “Everyone is Important.” It’s free and a great read!
2. Write a quick post on why you think everyone is important.
3. Leave a comment on this post with the link of your post so we know to check it out.
4. Feel free to link to Lee’s site, the book or Creating Gen-Y Magic, although this is not necessary to win.
5. Join the conversation with other young professionals in the contest. We are all learning together. So comment away, spread the link love and Tweet away!

The prizes:

1. 1st Place: A signed copy of Creating Magic and a $25 iTunes Gift Card
2. 2nd Place: A signed copy of Creating Magic and a $10 iTunes Gift Card
3. 3rd Place: A signed copy of Creating Magic

Good luck and continue to Create Magic in the lives of others with your writing, your work, your businesses and most importantly your actions.

Thanks!

-Greg Rollett