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It’s natural to make Google a first stop for research, but using a specialized search engine for the right job will save you time. Think of it like a series of straws—Google goes to the bottom where it catches just about everything, but this also means it takes longer to get through it all.
By using a more "limited straw"—such as a search engine that only returns results from blogs or message boards, you will jump directly to this content without wasting time with the rest of it.
For example, if you are looking for a mix of timely, honest opinions on a specific product or service, it will likely be faster to search only blogs or only message boards to find relevant content from "real" people, rather than using Google, which usually starts with the company’s own content.
But don’t take my word for it—try for yourself. Here’s a list of search tools to get you started. Have more search tools to add? Share them here, and I’ll add them to the list.
Specialized Search Tools
Blogs
Message Boards
Audio/Video
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5 RESPONSES TO "WHY SEARCH NEEDS MORE THAN GOOGLE"
Something else you might like to try is Hakia, the semantic search engine.
It returns much more relevant results than Google. It's based on semantic technology, so the engine is better able to understand connections between people, things, and concepts.
I user Clusty.com (formerly Vivisimo.com) for almost all my searches.
I thought this was a site about "Careers" - why are we talking about search?
Thanks Ben and Scott - I'll check these out.
Kam, I realize now that this looks a little out of context here on Brazen Careerist. I write for students and young people looking to get into PR, marketing and communications, and search is becoming an extremely relevant skill within these fields.
@Kam
Many careers involve the search and retrieval of information. As Allie points out, search is not only becoming a relevant skill but a NECESSARY skill. The ability to find accurate information quickly will definitely give job candidates an edge over competition.
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