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Are you surprised? I am not sure that I am. I think the targeted demographic of most blogs is focused on attracting the Internet savvy Gen-Y consumer base, however, eMarketer says the median age of bloggers is a precise 37.6 years old.
Yea, this is 2 straight posts mentioning eMarketer, but the stats and research they provide is awesome. It also lends to topics that make people think. Including me.
Upon reading this I took a look at my RSS Feeds to see who most of the authors were. I took out all the Brazen Bloggers for this study, sorry guys.
I won't go through the whole list but will show some of my favorites and my guess of their generational demographic (and for those bloggers that I make fell old, call me out, it's just a guess)
Brazen Careerist (Career Advice) - Gen-X
Cheezhead (recruiting information and SEO for HR) - Gen-X
Derek Sivers (CD Baby, Music Marketing) - Gen-X
Evolvor Media (Digital Music Marketing) - Gen-Y
Florida Venture Blog (Dan Rua, Florida VC Celebrity) - Gen-X
HypeBot (Digital Music News) - Gen-X
Mashable (All things Social Media) - Mix of Gen-X and Gen-Y
Matt Cuts (Inside the mind of a Google Genius) - Gen-X
Instigator (VC, Entrepreneurship and Social Media) - Gen-X
ProBlogger (Blogging Tips) - Gen-X
Rock For Hunger (Hunger and Homelessness Awareness) - Gen-Y
Scobleizer (Internet Celebrity) - Gen-X
SEO Moz (SEO tips) - Group of young Gen-X'ers
Seth Godin (Marketing Guru) - Gen-X
yPulse (Gen-Y Marketing) - Written by Gen-X with a new Gen-Y assistant writer
Number of Brazen Blogs in my Reader = 8
Assumptions that can be made, which is in no way official, is that Gen-Y may not be ready to lead or give advice for a larger audience. The authorities on the web are the people who have the jobs that Gen-Y wants.
We do not have the experience that most people in those shoes have. The Gen-Y and Millennial leaders who are reaching out with their voice to an influx of people are the ones who either:
This is not to say that Millennials do not have a voice that can impact change. It's just that most of this generation is not ready to be a leader. Gen-Y cannot bark out commands, hold crowds, be inspirational with their words, nor lead teams without the experience of working with those that have been there before us.
Yes, the business landscape is changing. Yes, Mark created Facebook at 20 or something close to that. But as a businessman, Facebook is NOT making money. Great ideas do not always equal money in the bank.
Great ideas + a great business strategy + great leaders = possible success.
This is why Gen-X is the median age of a blogger, because they are in a position to teach us something. They are in a position to share their experiences, failures, successes and so on. And we listen. In the eMarketer article it showed that 55% of millennials (ages 13 to 24) surveyed read a blog. We want to know what the leaders of today know so that when our time comes we will be educated and prepared.
Gen-Y will change the world, but Gen-X is changing it right now.
If you are Gen-Y, who are you learning from? Gen-X'ers, who do you want to teach, better yet what can you teach? We want to learn!
as optimistic we are about being leaders, gen-y is still in the learning stage of our career... even if we have a leadership position. its only natural to look up to our current leaders. Its making sure to look up to the innovative ones that are open to our gen-y skillsets and approach
Our ability to get around will add to leadership possibilities, but do we have the attention span? Maybe that's up to individual drive.
You and Ryan @ Employee Evolution touched on these interesting topics at around the same time.
I've tried to go there too, but end up mostly bitching about car culture and bad habits that we'll carry on because of general self-involvement.
Sigh...
@torbjorn rive - Interesting thoughts in the last paragraph. That really does go a long way in personal development and leadership. As much as the educational system wants you to believe that you can learn business from a book, the handshakes, late hours, confusion and personal problem solving are what makes you successful and a powerful and influential leader at the end of the day.
Thanks for lending your thoughts and I look forward to catching you around!
Too true.
Though I browse a good number of Brazen blogs, most of my Google reader blogs are definitely of the +-30 age or more. They have that authority that I only wish I could convey.
There are many under 30's that have that authority and voice, but it is certainly a little harder to come by.
I think one of the reasons is that many young professionals like you and I came across our jobs through networking, passion, handshakes, smarts and luck - while many others actually studied hard to do what they do.
...just a thought...
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Don’t judge based on popularity or blind reciprocity, instead make sure they “get it” and just as importantly, that their followers “get it”. More...
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