Ford’s new ad campaign tells customers to “Drive One“. I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words. I found it […]
I started this week off with a great Monday morning high. I had a perfectly toasted, honey wheat K Street Bagel and began to read through the Brazen Careerist email digest. I normally skim the headlines, pick out the ones that I’m really interested in and come back for a full read later on. One […]
Corporate volunteerism often used to mean cleaning up public parks or building homes for the needy. Today, a growing number of companies are lending out skilled employees to nonprofits and struggling small businesses around the world to provide accounting, marketing and other professional services. Under these programs, assignments tend to tap into participants’ skills and […]
Imagine posting a picture of yourself in a Halloween costume on your MySpace (NWS) or Facebook profile at the risk of killing your career. Or having your employment hinge on whether a hiring manager likes your views on abstinence-only sex education.
One could argue that if you choose to make your profile public, everything you post […]
With these three simple steps, you’re preparing for the worst possible situation. Hopefully, you’ll never have to access your “backups” but if you ever do, you’ll thank yourself big time.
I spent today with social enterprise on the brain. In a class that’s part of my non-profit management program at Duke University, David Rendall, a Mt. Olive College business professor and author of some very cool books, proposed social enterprise as the future of non-profit funding. As of 2006, there were nearly 1 million 501(c)(3) […]
Being honest with yourself and others is always the best policy. This applies to everything including jobs, relationships, school, friends, and life.
Bartering is trading services or products for other services or products, bypassing filthy lucre altogether. I “sell” you marketing in exchange for unlimited access to your porn collection, for example.
My friend recently introduced me to Jott, which is a pretty cool idea that is currently in beta. Basically, you sign up for a new account on their website, give them your phone number and create a list of contacts that you call or email the most. Then, you call their 1-800 number, […]
Too many graduates or soon-to-be-graduates flock to graduate school simply because they’re unsure of their next move.The only real reason you should be going to graduate school is if the position you want requires a graduate degree.
