For those of you who missed the news, Starbucks launched a social media site called My Starbucks Idea. Those of you savvy readers may find a striking resemblance between My Starbucks Idea and Dell’s IdeaStorm. That’s because they’re the same thing, contrary to what Starbucks says.
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Nathan,
The comment made by one of the Starbucks reps that you quote sounds more like they're looking for a way to explain how ridiculous their Wi-Fi policy is than solicit feedback from their patrons.
If they really want to effectively use social media they need to get a more personal spokesperson running this thing. I'm not looking for someone to explain why it is a certain way, I want to know why it can't be better. And if it can be better, what are they going to do to make it better?
Ryan,
You're dead on. Not only that, at some point they need to take the step and venture outside of their newly created online world. Comment on some blogs, etc.
Btw, I like the title you guys gave my post better than my own :-p
GOT SOMETHING TO SAY?