Already a member?

Welcome to Brazen Careerist!

Nathan Snell is using Brazen Careerist to share ideas. Join now to become a member and start networking with Nathan Snell and other professionals just like you. Learn more.

Nathan Snell

Starbucks Steps Into Social Media, Then Stumbles

For those of you who missed the news, Starbucks launched a social media site called My Starbucks Idea. Those of you savvy readers may find a striking resemblance between My Starbucks Idea and Dell’s IdeaStorm. That’s because they’re the same thing, contrary to what Starbucks says.

Posted On 03.24.08

2 Comments

Read this author's blog.

Comments

Editor's Note: Inappropriate comments that are offensive to the author or not in context to the author's post will be removed. For editorial feedback, please contact our Community Manager through his user profile. Click here.

Ryan Paugh

March 24, 2008 7:05 pm

Nathan,

The comment made by one of the Starbucks reps that you quote sounds more like they're looking for a way to explain how ridiculous their Wi-Fi policy is than solicit feedback from their patrons.

If they really want to effectively use social media they need to get a more personal spokesperson running this thing. I'm not looking for someone to explain why it is a certain way, I want to know why it can't be better. And if it can be better, what are they going to do to make it better?

Nathan Snell

March 24, 2008 7:39 pm

Ryan,

You're dead on. Not only that, at some point they need to take the step and venture outside of their newly created online world. Comment on some blogs, etc.

Btw, I like the title you guys gave my post better than my own :-p

Got Something To Say?

You Must Be Logged In To Comment

Not a Member? Brazen Careerist is a career management tool for next-generation professionals. Set up a free account today to comment on this post and start sharing your ideas. Learn more.

View All

Brazen Networks

Featured Posts

Millennials Want to Start Families

Blake Sunshine

In fact, 82 percent of Millennials think they will be married for life, which is you look at today’s divorce rate is clearly idealistic. But Millennials always have been idealistic, and for Millennials caution in starting a family does not equal disinterest. Millennials definitely want to start families, just on their own time.

0 comments

Fallen Off the Career/Job Search Wagon?

Jenn Pedde

There are something like 15 million people out there right now without jobs. I believe the average length of the job searcher is 7 months unemployed. Luckily things are turning around, and jobs are being created, but it has led me to be thinking about this 7 months marker.

0 comments

Life. Is. A. Secret. Game.

Shane Mac

I sit. Thinking. Smiling. Reflecting. Wondering… About all of the people, the moments, the times that have changed my life. How did my path lead to where I am? Why do I feel so fortunate for everything that I have? Why am I typing and smiling so cheesy that the coffee shop barista...

0 comments

Deliberate vs. Situational Job Seekers on Twitter

Amybeth Hale

I believe there’s a lot of untapped gold on Twitter when it comes to searching for job candidates. The thing you need to keep in mind is that there is more than one type of job seeker on Twitter. Here are the two types of active job seekers I’ve noticed on Twitter:

2 comments

5 Ways to Not Be a Complete SAP on Social Media

Kyle Lacy

Where do you draw the line as a person and as a brand? I think the issue I am having with so much irrelevant content is that… it is not new… it is not fun… if I wanted an ego boost I would turn on Joel Osteen or Tony Robbins. And most of all… it is not real.

3 comments

Grad School Zone

Round Three or Not Round Three: Part One

Scott Shrum

This is the time of year when, every time the phone rings here at Veritas Prep HQ, there's a good chance it's an applicant calling to ask us if he should apply to business school in the third admissions round, or if he should wait until next year. The answer, as is the answer for most things in life, is "It depends."

0 comments

View All

Personal Branding

Keeping Your Personal Brand Fresh

Jason Mollica

When I embarked on my blog journey last December, I thought of it as just an extension of who I was, professionally and personally. I also looked at the blog as a way of being creative. It’s become more than that to me and those of you that read this. My blog is now part of my personal brand.

0 comments

Already a member?

Welcome to Brazen Careerist!

Nathan Snell

Starbucks Steps Into Social Media, Then Stumbles

Comments

Got Something To Say?

Got Something To Say?

Brazen Networks

Featured Posts

Grad School Zone

Personal Branding

Senior Accountant

Contract Management Analy...

Experimentation Project M...

Major Account Sales Repre...

Major Account Sales Repre...