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Nathan Snell

Starbucks Steps Into Social Media, Then Stumbles

For those of you who missed the news, Starbucks launched a social media site called My Starbucks Idea. Those of you savvy readers may find a striking resemblance between My Starbucks Idea and Dell’s IdeaStorm. That’s because they’re the same thing, contrary to what Starbucks says.

Posted On 03.24.08

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Ryan Paugh

March 24, 2008 8:05 pm

Nathan,

The comment made by one of the Starbucks reps that you quote sounds more like they're looking for a way to explain how ridiculous their Wi-Fi policy is than solicit feedback from their patrons.

If they really want to effectively use social media they need to get a more personal spokesperson running this thing. I'm not looking for someone to explain why it is a certain way, I want to know why it can't be better. And if it can be better, what are they going to do to make it better?

Nathan Snell

March 24, 2008 8:39 pm

Ryan,

You're dead on. Not only that, at some point they need to take the step and venture outside of their newly created online world. Comment on some blogs, etc.

Btw, I like the title you guys gave my post better than my own :-p

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