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As cash cows go, Gen Y is a big one, and cities are ignoring us – the young leaders, entrepreneurs, professionals and creatives – in their plans for economic development.Partnering with Gen Y should be of the utmost priority for cities since we are uniquely positioned to stimulate economic development. For example:

Posted On 03.13.08

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Anon
March 13, 2008 5:00 am

6. Good jobs, competitive business atmospheres, new customers and spikiness come from lower taxes and better business environments. Electing pro-business, tax-cutting conservatives is a good start.

Note: Barack Obama is the antithesis of what is mentioned above.

jaywigley
March 13, 2008 11:53 am

@Anon: maybe, but the legacy thing (point 3) trumps your comment--all us thinking people (Gen Y + others) know that "pro-business, tax-cutting conservatives" are not innovative or willing to "shift perspectives." And Obama IS the political model for shifting perspective and inspiring change to different ways of thinking.

Rebecca
March 13, 2008 12:18 pm

@ Anon - it's interesting, because Madison, for instance, is quite liberal politically, and we're listed on the top city lists consistently, but certainly I believe we have more work to do. I feel many economic development plans don't focus on community deveolpment issues, and perhaps it is this piecemeal approach that allows neither area to grow spikes? I don't know the answer, but it's certainly interesting to discuss! Thanks for the comment.

@ jaywigley - I tend to agree here. In today's economy, we're going to have to constantly be changing and be open to new perspectives in order to succeed. Those who use only what worked in the past won't move forward.

Norcross
March 13, 2008 12:19 pm

Politics aside, I think the bigger issue is the fact that so many of our businesses now don't really require a "space" to call home. So much of today's interaction is done with 'social' media, which gives me the opportunity to do a job in Boston while living in St. Petersburg, Florida.

I think it's much more important to be near family than anything else.

Jaclyn
March 13, 2008 3:17 pm

Rebecca, you make a good case for why young people are an important demographic in cities and your points illustrate your argument well. I'd like to learn more about why you think that cities are ignoring us in economic development plans. Is this because young people are not directly involved in this sort of planning? I think it's an interesting observation...

Steve
March 13, 2008 3:26 pm

Governments are not the natural partner for economic growth - it is businesses.
And that's hard for a lefty like me to admit at times.

Given that fact, the way Gen Y has to plug in to growth is to plug into business by offering good ideas to the marketplace by working at existing companies, or by building something of value which will attract venture capital.

No one - not government and not business - is going to offer blank checks to nebulous groups of young people to develop ideas that don't yet exist. It is the cart before the horse. For a historical example of why this did not work, research the history of the Beatles' company Apple Corps.

Lesson to Gen Y - your potential only counts for something when you have actually demonstrated results for products and services.

You need to cater yourselves to the current culture as well. This is a two way street.

Rebecca
March 13, 2008 3:33 pm

@ Norcross - I think you'd enjoy reading some of Richard Florida's new writings. He argues that this notion that the world is flat and that we don't require a "space to call home" is wrong, and in reality, place is extremely important, and the world is instead spiky. This backs up the other part of your arguement that it's important to be near family.

If people can work from anywhere, why do they continue to work in certain places? Place is a huge determinant of many other things, and cities should realize and act like they're important. And they should also realize that a big reason of why they're important is because of young talent. Thanks for the thoughtful comment!

@ Jaclyn - It comes from the fact that I read my city's recently-completed economic development plan on Tuesday night.

It's the first one they've completed since I was born (1983), fifty pages (I can't believe I actually read the whole thing), and neglects young people in my opinion. It was interesting to me that we met with a city representative to ensure that young people and entrepreneurship specifically were involved in the plan, but it didn't turn out that way. To be fair, the city did offer to hold a special listening session for young people, but it would have cost $2500, and the timing was rushed. They also have community-wide listening sessions coming up, so I will be at those.

So yes, how can we get young people more involved in the planning? Bigger efforts need to be made on both the city's and the young people's end. Whew! Sorry for the rant.

Anyway, I don't think my city is alone. Cities all over the country and the world are clamoring to be bigger, better, but there aren't a ton of cities that concentrate on catering to young people as a viable economic development strategy. That should change.

Rebecca
March 13, 2008 3:40 pm

@ Steve - sorry, we must have been writing our comments at the same time! This is where it starts to get confusing to me, because while I agree, I also believe that cities are able to build and encourage climates that will help young people and business.

I strongly believe that there isn't any one natural partner, but rather we need to take a systems approach and all work together. We aren't do any favors to our end goals by pushing each other into corners.

And while I agree that it's a two-way, or three or five-way street, I believe young people are already consistently proving themselves. At the research park in my city and in the small business strips, the majority of the innovators, researchers, founders and up and comers are under forty. And not just in small markets, but in crucial basic sector markets.

We're already making postive economic change. Cities and others should recognize that.

Mark W.
March 14, 2008 6:59 pm

When looking at economic development in the cities I believe you also have to balance that development with making funds available for the arts, social activities, libraries, parks, etc. You want to attract talented workers and they want a work - life balance that includes quality of life activities within the city or close to the city. Probably off topic for an economic development post but I don't think you can look at economic development in a vacuum either since as you say it starts with human capital.

GenerationXpert
March 17, 2008 10:34 am

I wouldn't say that cities are ignoring Millennials. All cities want to have young adults move in. It ensures the sustainability of the city. However, i think the point is that Millennials are young ADULTS. There's no "Welcome Week" for adulthood.

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